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ABOUT THE PROJECT

Gilley’s was a bar/honky tonk founded in 1971 by country singer Mickey Gilley in Pasadena, Texas. It was even the central location in the 1980 movie Urban Cowboy. This doesn’t mean a brand with deep Texas roots can’t get an overhaul in the heart of Downtown Dallas.

The challenge was to shape a brand which caters to larger than life events. Beautiful spaces with accommodations for parties and events of any shape and size.

We were first tasked to create a first impression on the web with a clean, modern website and e-commerce storefront. This served up the new beautifully renovated facility and it’s 8 distinct venues inside to the public. The site displays a continuously updated view of the concerts and events taking place throughout the facility all the while showcasing it’s versatility with captivating photos.

We are currently producing video promos for the 8 venues to showcase the versatility of the spaces. Enjoy!

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