A new company by the name of 3W Design pioneered a completely new type of bike saddle. This invention was in the first stages of prototyping and in the process of being crowd funded to manufacturing.  Along the way, they teamed up with TenTwo Design to transform the framework into a visually tangible product.

This was an exciting process that was being shaped before our eyes. The product didn’t exist yet so we were in a continuous aesthetic trial and error with color schemes and sizing for the different elements of the design.

Draft after draft the trials continued.  The saddle design and color schemes began to take their production ready look. We had taken a framework for a revolutionary concept and rendered it into its production ready existence.